16 Oct 2025 Eurolabel featured in “ItaliaImballaggio”: thinking beyond the label
We are pleased to share that in the September-October 2025 issue of ItaliaImballaggio, in the Focus Luxury section, was published an article dedicated to Eurolabel’s participation in Packaging Première Milan 2025 and the project presented.
The concept, entitled “Think Outside THE LABEL“, sums up the attitude we chose to bring to the exhibition: interpreting the label not just as a simple support, but as a means of expression, narrative and sensory experience.
Enhance to communicate
The article explains how we created a collection that communicates values and identity in an innovative way. In fact, although each label differs from the others in style and meaning, they all share a common goal: to transform the self-adhesive surface into a visual and tactile language able to excite and engage.
Then it is shown how the chosen enhancements, created on different materials and applied to eight visual artworks, offer a way to think about the role of the label in contemporary packaging: an element that can tell stories and become a tool for communication and connection between brands and their audience.
With this project, we wanted to give a voice to the label, focusing on creativity and on the transmission of values and meanings, telling different stories through materials, textures and sensations.