Anti-counterfeiting Labels
to Safeguard the Original Products
Protect your brand, preserve your consumers
Anti-counterfeiting Labels
Anti-counterfeiting labels are essential for fighting the spread of fake products: thanks to advanced technologies which guarantee the authenticity of purchased products, these labels protect the brand, safeguard company reputation, prevent financial losses, and protect the health and safety of the consumers.
Formulated so as to discourage removal or duplication, they can be applied to any product type, making it traceable along the entire supply chain.
The different Types of Anti-Counterfeiting Labels
When choosing the type of anti-counterfeiting labels, there are some essential variables to take into account:
- Commercial sector: each sector has specific security and counterfeiting protection requirements.
- Threats present: assess the current counterfeiting threats in the market.
- Security level: determine the level of security required to protect the product.
- Application material: the type of material the label will be applied to.
- Handling environment: consider the environment in which the product will be transported and stored.
- Distribution methodology: the process of distributing the product and potential vulnerabilities.
It is possible to insert visible or hidden security elements and combine them to create customised solutions on the basis of the product type and context.
Tamper-Evident Security Seals
This type of seal makes tampering and compromise of the product visible when an attempt is made to remove or alter the label. They are designed to be destroyed or to leave a visible message on the surface of the packaging, and are the ideal solution to safeguard the integrity of pharmaceuticals, cosmetics and foods.
Hidden Codes
Hidden codes are security elements not visible to the naked eye, which are difficult to replicate and can be revealed only under specific conditions, such as exposure to UV light or the use of specific scanners.
Holograms
Holograms offer a unique visual effect which changes depending on the viewing angle of the label, making counterfeiting extremely complex. Holograms can be personalised with the brand logo or other distinctive elements.
Security Inks
There are different security ink types which can be used as anti-counterfeiting elements: thermochromic, photochromic, fluorescent or invisible. These inks are used to create security elements which are difficult to copy and easy to verify.
Unique Identification and Certified Personalised Serialisation
Unique identification and personalised serialisation allow each individual product to be traced and identified in an immediate and clear manner. Every label has a unique code which is saved in an online database and can be verified at any time.
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