Creative Labels:
Marketing and Brand Identity Tools
Transform packaging into a multi-sensory experience
Creative Labels:
We know that packaging plays a key role in purchase decisions: it can, indeed, create a lasting emotional connection with people as it conveys not only technical information, but also brand values.
Designing creative labels using textures, creating visual and tactile effects or inserting interactive elements offers brands infinite possibilities to transform their packaging and make it innovative and personalised.
Technologies and embellishments for creative labels
Creative labels can be customized to meet different marketing needs with a wide range of technologies and embellishments to create a unique visual and sensory impact.
A creative label can be crafted in various ways:
- Visual effects: These include iridescent labels that change color depending on the angle and glitter labels that add sparkle to the packaging.
- Prestige finishes: Options like metallic finishes and silver ink give an elegant look, while resin-coated labels offer a distinctive, three-dimensional effect.
- “No Label Look”: These ultra-transparent labels blend seamlessly with the packaging, allowing the product itself to take center stage visually.
- Tactile effects: These enhance physical interaction with the product, with solutions like soft-touch labels or labels with embossing and Braille effects.
- Infinite variants and serialisation: This allows customization of each label, creating unique designs using technologies like Mosaic and Collage or adding serial numbering for better product traceability and authenticity.
- Interactivity: With technologies such as NFC, QR codes, scratch-off labels, or invisible inks, it’s possible to add value to the product and enhance the consumer experience with digital content or promotions.
Visual Effects
Labels with visual effects create an immediate impact and capture the consumer’s attention. Iridescent labels change colour depending on the viewing angle, creating a dynamic effect. Glitter labels, on the other hand, are the result of a process which adds sparkle to the packaging.
Prestige Finishes
Labels with prestige finishes elevate product perception and improve the brand image. Labels with metallic effect and silver ink offer an elegant and sophisticated appearance, thanks to the application of a thin metallic layer or specific silver inks. Resin-embossed labels provide a 3D effect, adding depth and a strong and distinctive impact.
“No Label Look”
“No Label Look” labels are made from an ultra-transparent material, and stand out for their ability to integrate perfectly with the packaging, leaving the product itself to take center stage. This innovative solution is ideal for those looking for a minimalistic and clean design without compromising the product appearance or information.
Tactile Effects
Labels with tactile effects improve physical interaction with the product, adding a sensory dimension. Soft-touch labels, thanks to a special lamination, provide an effect which is soft to the touch. Labels with relief printing and Braille effect add a distinctive element to the design, improving the appearance and perceived quality of the product.
Infinite Variants and Serialisation
Customising every label for each consumer, to increase the attractiveness and exclusivity of the packaging;
with Mosaic, we create infinite graphical variants from a single pattern; while with Collage we place your graphical elements in different positions on every label, creating millions of unique designs; Serialisation allows each product to be identified and traced, improving its management and authenticity.
Interactivity
Interactive labels improve the customer experience and add value to products. Scratch-off labels, with a removable layer, hide information such as PIN codes or prizes, making them perfect for promotions. Labels with invisible ink reveal hidden messages or designs, ideal for authentication or to surprise consumers. Moreover, labels equipped with NFC or QR codes offer access to digital content, such as product details or promotional videos, increasing consumer interaction and engagement.
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