10 Oct 2023 Eurolabel wins the HP Challenge Your Agency with its OLTRE label

Eurolabel’s OLTRE label won the “social vote” award at HP Challenge Your Agency 2023.

The project developed by Eurolabel alongside the Durante e Associati agency gained the largest number of votes from the audience, with particular praise for its use of HP Indigo Electroink invisible ink, and for its ability to combine printing and RFID technology.

We would like to thank those who have supported this ambitious project, those who are enthusiastic about OLTRE and who voted for it.

OLTRE: Labels Become Smart, Opening the Doors to the Digital Journey

OLTRE is a project which weaves together print techniques, innovation and communication which provides the experience of beauty and a timeless journey.

The label was developed by combining different HP digital technologies which allowed each piece to be made unique. Each label is indeed numbered and offers custom creativity, playing with some graphical elements.

From the partnership with Tecno Tag, OLTRE transforms a label into a story – or rather nine stories – in the life of Italian visionaries capable of looking beyond the thinking of their time.