{"id":2997,"date":"2025-10-16T14:19:55","date_gmt":"2025-10-16T12:19:55","guid":{"rendered":"https:\/\/eurolabel.it\/?p=2997"},"modified":"2025-10-16T15:29:44","modified_gmt":"2025-10-16T13:29:44","slug":"eurolabel-featured-in-italia-imballaggio-thinking-beyond-the-label","status":"publish","type":"post","link":"https:\/\/eurolabel.it\/en\/eurolabel-featured-in-italia-imballaggio-thinking-beyond-the-label\/","title":{"rendered":"Eurolabel featured in “ItaliaImballaggio”: thinking beyond the label"},"content":{"rendered":"

We are pleased to share that in the September-October 2025 issue of ItaliaImballaggio<\/em><\/strong>, in the Focus Luxury<\/em> section, was published an article dedicated to Eurolabel’s participation in Packaging Premi\u00e8re Milan 2025<\/strong> and the project presented.<\/p>\n

The concept, entitled “Think Outside THE LABEL<\/em><\/strong>“, sums up the attitude we chose to bring to the exhibition: interpreting the label not just as a simple support, but as a means of expression, narrative and sensory experience<\/strong>.<\/p>\n

Read the full article.<\/a><\/p>\n

Enhance to communicate<\/h2>\n

The article explains how we created a collection that communicates values and identity<\/strong> in an innovative way. In fact, although each label differs from the others in style and meaning, they all share a common goal: to transform the self-adhesive surface into a visual and tactile language able to excite and engage.<\/p>\n

Then it is shown how the chosen enhancements, created on different materials and applied to eight visual artworks, offer a way to think about the role of the label in contemporary packaging: an element that can tell stories and become a tool for communication and connection<\/strong> between brands and their audience.<\/p>\n

With this project, we wanted to give a voice to the label, focusing on creativity and on the transmission of values and meanings, telling different stories through materials, textures and sensations.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Eurolabel on “ItaliaImballaggio” with the “Think Outside THE LABEL” project, presented at Packaging Premi\u00e8re Milan 2025.<\/p>\n","protected":false},"author":3,"featured_media":2999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[77,75],"tags":[],"class_list":["post-2997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-further-information","category-news-en"],"acf":[],"yoast_head":"\nEurolabel featured in "ItaliaImballaggio": thinking beyond the label | Eurolabel<\/title>\n<meta name=\"description\" content=\"Eurolabel on "ItaliaImballaggio" with the "Think Outside THE LABEL" project, presented at Packaging Premi\u00e8re Milan 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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