20 May 2025 Think Outside THE LABEL: Eurolabel presents a collection that celebrates the label… beyond the label!
Labels mark our daily choices, influencing perceptions and emotions. But what happens if we start considering them as real experiential objects, and not just information tools?
Think Outside THE LABEL is the concept that Eurolabel has chosen to present at Packaging Première Milan 2025: a capsule collection that celebrates the label… beyond the label! A collection of eight visual artworks that intends to claim the fundamental role of the label and exalt it in its most surprising way.
Each piece of the collection is an exercise in imagination, an invitation to look beyond function, beyond form, beyond the obvious, exploring the values that drive us every day. Each label tells a different story; a story that you don’t read, but explore with all your senses.
