30 Dec 2022 Tactile Labels for Culti

Stile and Decor are Culti’s two ranges of room fragrances, whose labels were created by Eurolabel and presented at the Brand Revolution Lab.

The labels for the Culti’s Stile and Decor ranges are the result of careful choice of raw materials and print technologies.

The goal was to recount the brand’s values through the labels: elegance, choice and uniqueness.

Labels for Culti’s Stile range

A white cotton paper was chosen for Culti’s Stile range.

The Culti brand stands out from a rusty background created via hot foil.

Each family of fragrances features a different texture created through debossing which combines perfectly with the mouilettes and boxes of the different fragrances.

Labels for Culti’s Decor Range

Black cotton paper received a delicate debossing to provide the label with a strong tactile presence.

The brand’s name was printed in white on the frame, while the central part of the label containing the name of the fragrance is printed in six-colour digital process in six different variants, one for each fragrance.