About This Project

The Tactile Label on Cotton Paper for Culti Milano

Eurolabel, in partnership with Advision and Luxoro, created tactile labels for two ranges of fragrances (Stile and Decor) and their six variants for Culti Milano.

Exclusive Texture and Refined Elegance

We selected a substrate with a consistent texture and a heavyweight facestock (130 g/m²), white for the Stile range and through-coloured black for the Decor range, on which we performed embossed printing using Hinderer + Mühlich printing plates to create a pattern with a strong tactile presence.

Distinctive Details for Stile and Decor

The labels for the Stile range feature the name of the fragrance and the brand’s logo hot-foil printed with a rust effect. The special die allowed us to create a label which frames a central label which encompasses the essence of the brand. For the Decor range, on the other hand, we chose white screen printing on the frame label and four-colour process for the central label, in six different variants corresponding to the olfactory families. The use of variable data allowed us to create a custom solution for the high-end customers of Culti Milano.