About This Project

Personalised Labels for Dynamo The Good Company

Dynamo The Good Company, created from Dynamo Camp, the first recreational therapy camp in Italy, produces outdoor clothing and accessories with a highly technical component and high level of technology, guaranteeing maximum comfort and functionality year-round, also through innovation with its labels.

Partnership with Eurolabel

Dynamo The Good Company turned to Eurolabel to create the labels for two iconic products: its Jasper and Arches jackets. Every label provides unique identification of each item and improves customer engagement.

Innovative Print Technology

The labels are made from polyester printed with Drop on Demand inkjet technology.
The goal was to ensure high-quality graphics and superior durability: this is why we have combined the benefits of the printing technique with the particular characteristics of the raw material. In fact, polyester provides greater resistance to wear and frequent washing, ensuring that the information remains legible and intact over time.

Additional Functions with the NFC Tag

On the other hand, the NFC tag developed by Tecnotag meets another requirement: providing unique identification for each individual item and allowing the consumer to access additional information on the product.

Customer Interaction and Engagement

The history of the clothing item, pairing tips, video tutorials on how to wear them correctly, special offers and exclusive content are just some examples of how it is possible to transform the purchase experience into a moment of interaction with the brand.