About This Project

“People Included”: the Inclusive Label for Barrier-Free Packaging

For Eurolabel, inclusion can be realised in many ways: “People Included” is one of them. A barrier-free label that combines technology, artificial intelligence and design to create packaging that can be used by everybody.

Colours and Fonts for Clear and Accessible Reading

Colours allow visually impaired people to read texts clearly.
The fonts are dyslexia-friendly and Braille makes the information accessible to blind people.

Innovative Technologies for Universal Access to Information

The RFID tag gives access to the digital version of the label, while the QR code starts playback of audio-video-text content developed with the aid of artificial intelligence that allows people to read and/or listen to the content, depending on their preferences.

Commitment to the Environment: Eco-Friendly Materials and Recyclability

The label is printed on FSC®-certified eco-friendly material specifically designed for the recycling of PET bottles and containers. Thanks to its characteristics, the label comes off completely during the washing/flotation process at the recycler, allowing the rPET of the container to be recovered and ready to be used again on the market.