Invisible Ink for the OLTRE Label

At Eurolabel, we love to create tailor-made solutions alongside our customers: with Durante Associati we developed an idea in which creativity and digital technologies have allowed us to experiment and go beyond the traditional concept of labels.

OLTRE is the name we have given to the result of combining silver and invisible ink, QR-codes, NFC tags and printing using HP Indigo’s Collage and Mosaic software. It is a label capable of turning a simple bottle of wine into a unique work of art.

The silver ink highlights two elements: the NFC tag to access a digital experience, and the variable number of each bottle. The QR-code on the neck label invites consumers to read the stories of nine visionaries and their brilliant ideas.

Collage and Mosaic allow the definition of fixed elements which recur in each label, and variable elements on which to apply surprising effects: the eagle has become the variable element from which Collage created a range of combinations, while Mosaic produced infinite variants of the same pattern.

In order to obtain a unique design, a different background was also created for every label, which provides a reminder of the various times of day: dawn, sunrise, dusk and sunset.

The invisible ink is a call to action for further interaction with the bottle: thanks to the cork-lamp it is possible to illuminate the bottle, revealing the George Bernard Shaw quote and the image of an airplane over that of the eagle.