Blonde Voyage Label, a Mixture of Precision and Winning Technique

At the Best in Flexo 2023, the Blonde Voyage label printed by Eurolabel for Huwell Chemicals spa stood out for its perfect mixture of precision and technique in the use of flexographic printing, winning the award for the Combined and Creative Use of the Flexographic Process.
The label features carefully curated graphics which gave Eurolabel the ability to highlight some visual elements, while at the same time working on the tactile component.

An Advanced Technical Feat

The Blonde Voyage label is made from white polypropylene film and is printed with a 7-colour process with the addition of a screen-printed colour which highlights the effect of the brush stroke at the bottom of the pack. The gradient is undoubtedly the strength of this label: the phasing from blue to white is uniform and the changes in colour are not recognisable by the naked eye.

Precision and Excellent Readability of Small Text

The label also captures the sense of touch: the matt paint lends the pack a pleasing velvet effect which alternates with the relief of the white screen-printed text, offering an experience which goes beyond the visual. The precision of the printing work is found in particular in the excellent legibility of the very small text printed in negative (white text on blue background), containing the INCI and the instructions for use and disposal of the product.