16 Feb 2023 Labels as you’ve never seen them before at Cosmoprof 2023: Eurolabel presents “Label With Care”
There’s much more behind the label. For almost 60 years, Eurolabel has been continuously evolving, supporting development of innovative solutions for labels for the cosmetics, pharma, food, beverage and industrial sectors, without ever forgetting the value of quality.
For Cosmoprof 2023, Eurolabel presented itself in a new light which broke all the rules of the trade fair and provided a completely new visitor experience.
A Sustainable, Digital and Inclusive Experience
Cosmoprof is undoubtedly the main stage for the cosmetics sector, where Eurolabel aims to show off its innovations for the sector and inspire visitors.
“Label with care” is a Eurolabel format created in partnership with emerging artists in which art, sustainability, inclusion and digitisation come together in harmony.
Labels to look at and touch, works of art in which you can see, as well as the print technology, a social meaning. An unconventional approach which fascinated and intrigued the professionals from the cosmetics sector and the brands.
The Works
Three works for three topics which are ever-increasingly influencing the cosmetics sector: digitisation, environmental sustainability and inclusion.
In order to create the works, Eurolabel involved young artist Ilaria Cacciola, who used more than 350 labels and test prints from Eurolabel.
We can therefore say that “Label with care” is the first zero-impact label art gallery, whose works are made exclusively with recycled materials.
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Tecnologia
Una figura cyber futuristica fluttua in un mondo di chip ricavati da tag RFID di Eurolabel. L’abito è realizzato tramite un mosaico di etichette viola con diverse sfumature, collocate sapientemente dall’artista per donare profondità al vestito.
Con questa opera, l’artista vuole esprimere l’importanza dell’intervento umano nell’interazione con la tecnologia che, attraverso le smart labels, permette di amplificare la customer experience e migliorare i processi aziendali.Technology A cyber-futuristic figure floats in a world of chips made from Eurolabel’s RFID tags. The outfit is crafted from a mosaic of purple labels in various shades, skillfully arranged by the artist to give depth to the dress.
With this piece, the artist aims to express the importance of human involvement in interacting with technology, which, through smart labels, enhances the customer experience and improves business processes.
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Inclusione
Lo sfondo giallo è un omaggio a “People Included”, il progetto di Eurolabel per la creazione di etichette inclusive, fruibili da tutti senza distinzioni.
L’abito presenta una moltitudine di etichette diverse e coloratissime. L’artista con questo uso spasmodico di etichette, vuole sottolineare quanto l’inclusione debba essere un comun denominatore per ogni Brands. Ogni packaging, passando dall’etichetta deve essere in grado di portare a una brand experience migliore per tutti, indistintamente.Inclusion The yellow background is a tribute to “People Included,” Eurolabel’s project for the creation of inclusive labels, accessible to everyone without distinction.
The dress features a multitude of different and vibrant labels. With this excessive use of labels, the artist wants to emphasize how inclusion should be a common denominator for all brands. Every packaging, starting with the label, should be able to provide a better brand experience for everyone, without exception.
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Eco sostenibilità
La figura umana presenta un busto di legno vestito da etichette per richiamare il potere delle scelte consapevoli in chiave green.
Per anni siamo stati abituati a spogliare la natura dalle sue risorse. Oggi i Brands si devono impegnare a selezionare i materiali con cui vestono i propri prodotti ed entrare, così, in un meccanismo di economia circolare.Eco-sustainability The human figure features a wooden torso dressed in labels to evoke the power of conscious, green choices.
For years, we have been used to stripping nature of its resources. Today, brands must commit to selecting materials that dress their products and thereby engage in a circular economy.