28 Jan 2020 Environmentally Sustainable Materials
Sustainability is a choice which creates value.
Packaging is not just the container for the product, but is the means through which the consumer is drawn to the shelf, helping to drive the product characteristics and brand value.
Today’s consumers are more sensitive to environmental issues, and are highly attentive to companies’ environmental and social initiatives; this sensitivity has repercussions on their purchases choices, where the environmental impact of products plays an ever-stronger role. Today, choosing sustainable packaging is an important step to attain and reinforce consumer trust, letting them literally touch the company’s commitment.
According to the data from the 10th Global Consumer Insight Survey conducted by PwC
“Out of more than 21,000 consumers in 27 countries, with the goal of monitoring the drivers of purchasing behaviour, Millennials and Gen Z are now the main purchasers in the beauty sector, with available expenditure higher than that of previous generations. In general, 37% of consumers search for products with eco-friendly packaging, 41% avoid the use of plastic as much as possible, 42% would pay more for environmentally sustainable products, 44% want to know if what they purchase was produced ethically.”
In order to demonstrate the environmental credibility of the product, it is necessary to design packaging which, to the extent possible with the nature of the product, is environmentally sustainable in all parts; in this case the label, as well as being designed to attract and inform the consumer, is the messenger of sustainability.
Our offering of environmentally sustainable materials improves the environmental impact of packaging without sacrificing its performance.
Choosing the most suitable material is not a simple matter – you have to consider the nature of the product, the characteristics of the primary packaging, and the message to convey. Our team of experts can help create the best label which draws attention to your product responsibly.