11 May 2021 Reduce Packaging – Increase the Space on the Label

Reducing the environmental impact of packaging is a prerogative for many brands, however this often leads to a reduction in the quantity of packaging and a decrease in the printable area available for text and branding: in these cases, multi-page labels can provide a real helping hand.

Case Study

One of our customers decided to launch a new range of products without secondary packaging, choosing to insert all information in a label without foregoing the aesthetic aspect.

The Challenge: to find a labelling solution for all tub, bottle, tube and stick containers while increasing the label space for multilingual information.

The Solution: we identified the most suitable solutions alongside the customer, creating multi-page labels from two to seven pages, coupons, twins, roll-ups and booklets.

In order to achieve this result, the project consisted of four phases:

• Understanding customer requirements and desired performance.
• Assessing the type of product and graphics.
• Choosing multi-page labelling solutions which conform to the primary packaging.
• Supporting the customer in the development of the artwork.

 

Benefits: the use of multi-page solutions has provided numerous benefits.

• Reduction in the environmental impact of the packaging.
• Reduction in costs, eliminating secondary packaging.
• Increase in space to dedicated to graphics.

 

Multi-page labelling solutions are often the solution preferred by brands; thanks to the increase in printable area, they allow all necessary information to be inserted without foregoing the aesthetic aspect and brand recognisability.